Valid Links With Sportsko Društvo™ To Rep Mičigen
Sports fashion and lifestyle brand Sportsko Društvo™ has joined forces with the official amateur basketball club of Mirijevo—a vibrant neighborhood in Belgrade, Serbia—to usher in a bold new era. With a refreshed look, revitalized brand, and renewed energy, the collaboration embraces the local nickname "Mičigen" (a nod to Michigan), inspired by Mirijevo’s gritty, resilient spirit reminiscent of Detroit.
Fittingly, Detroit's own Valid—an MC with Serbian roots—was tapped to create the anthem for this cultural bridge. The result is the powerful new single “Mičigen”, produced by Vuk Starinac. The track captures the essence of two cities that, despite being worlds apart, share a strikingly similar soul.
This isn’t just a song—it’s a statement. A connection. A moment that feels destined. As a high-quality brand making bold strides in the fashion world across Europe and beyond the Balkan region, Sportsko Društvo™ continues to prove that its cultural impact is as sharp as its style.